Every businessman dreams of owning a business which is well set up, a business where the brand is on the top of it’s competitors in terms of marketing. Patanjali is one of the brands, which has increased it’s business through great marketing strategies. It is counted as among one of the top brands in India. Patanjali sells one of the best quality organic products.

The main aim of Patanjali Ayurveda limited is to provide organic and indigenous quality products to everyone. Patanjali was launched in the year, 2006. It was opened in both, urban and rural areas. Patanjali emphasizes on only natural and Ayurveda product manufacturing. The brand receives most of it’s primary products from Indian framers. This not only helps Patanjali to manufacture quality products, but also helps to supports the Indian farmers by raising their income. Patanjali also supports organic farming methods, with less use of chemical fertilizers.

Why open a Patanjali franchise?

Patanjali has now become a national name in India. Every household has at least one product manufactured by Patanjali. It has also become the fastest-growing brand name in India. Patanjali Ayurveda was started by Baba Ramdev. His idea, of all indigenous and organic products, was able to generate great hype among people. The brand has now earned huge success through it’s trusted customer base and guaranteed quality. Patanjali products are available in over 3 lakh stores. The brand has more than 500 franchises all over India with more than 1000 manufactured products for sale.  Patanjali Ayurveda plans to add more and more distributors and dealers from small districts. With the onset of technology, Patanjali has started selling it’s products online for the convenience of it’s customers.

Yoga Guru Baba Ramdev started Patanjali with the support of Acharya Balkrishnan. In the year 2015-16, Patanjali became the fastest growing brand in India, with a turnover of around 5000 crores. All the profits earned by the brand are distributed among various charities, as stated by yoga Guru Baba Ramdev. Thus, Patanjali not only benefit it’s customers and farmers, but also various charities. As per research, franchise business opportunity is one of the most stable businesses to start.

Schemes offered to Patanjali franchise

If you too are interested in acquiring a Patanjali franchise, look at the three schemes offered by the brand. This will give you a clear idea about our application submission.

• Gramodhyog nyas
• Patanjali megastore
• Patanjali chikitsalaya and Arogya Kendra

Requirements for setting up a Patanjali megastore:

1. Interested applicants should own a minimum of 2000 sq. ft area to open the Patanjali megastore.
2. The initial investment required by the applicant should be of at least Rs.1 crore.
3. The interested applicant can also deposit (refundable) amount of Rs. 5 lakh (out of this 5 lakh, 2.5 lakh should be deposited in the name of Divya pharmacy and the other 2.5 lakh in the name of Patanjali Ayurveda Ltd., Haridwar). This should be submitted in the form of a demand draft (DD).
4. The megastore is required to have a minimum distance of 2.5 KM in a metro city and 3.5 KM in non-metro cities from the exiting megastore. Along with this, the megastore should also be within the minimum distance of 1 KM from the existing Patanjali chikitsalaya and Arogya Kendra.
5. The applicant is also required to provide photographs of the chosen place, their PAN card, their passport size photographs, identity proof (Aadhar card), address proof, copy of sales registration, and rent or ownership deed given by Patanjali Ayurveda Ltd. All these required documentation should be attached with the application form.

6. A Vaidya will be appointed by the Patanjali Ayurveda Ltd. at the megastore. The store operator is required to provide medical instruments to the Vaidya. Apart from the medical instruments, the megastore owner also has to arrange drinking, eating, sitting, toilet, etc. facilities at the store.
7. The megastore will not be allowed to sell products of any other brands, except “Divya Pharmacy and Patanjali Ayurveda.” The store will be allowed to sell those products which will be approved by Patanjali Ayurveda.

Approximate cost of opening store at various levels

• Patanjali retail store opening cost – Minimum Rs.50,000/-
• Patanjali dealership store opening cost – Minimum Rs.50,000/-
• Patanjali distributorship store opening cost – Minimum Rs.1,00,000/-
• Patanjali megastore opening cost (in India) – Minimum Rs.1 crore

The above-mentioned prices are for opening a Patanjali store. The cost of acquiring a Patanjali franchise starts from Rs.5 lakhs for a small shop to Rs.2 crore for a megastore. The above-mentioned price is inclusive of “Interiors, Set-Up, and Inventory.” The maximum area required for a Patanjali retail shop is 300 sq. ft. whereas, the maximum area required for a Patanjali megastore is around 2000 sq. ft.  The areas mentioned are for opening the franchise in a city or town. Patanjali Ayurveda Ltd. is an Indian fast-moving consumer good (FMCG) company. FMCGs are the fastest-growing companies in India. Hence, it is possible, that the owner of Patanjali franchise can earn double the amount spent on acquiring the franchise. Though, the amount earned depends on the locality and the people living there. Still, it cannot be ignored that more and more people are now buying their daily FMCG products from Patanjali. Therefore, the brand is likely to generate more number of customers at the arriving time. Thus, the business will bloom significantly in the future.

Conclusion

In the coming six years, Patanjali plans to focus on the following areas “Natural Medicine, Natural Cosmetics, Natural Dairy Products, Natural Cattle Feed, And Feed Supplements, Bio-Pesticides, Bio-Fertilizers, and Natural Indigenous Seeds.”

Patanjali Ayurveda has also tied up with billionaire Mukesh Ambani’s retail chain “Reliance”, to sell it’s products. In the coming years, Patanjali plans to increase it’s retail presence with the help of 4000 distributors and more than 10,000 company-owned outlets. The company also plans to open 100 more Patanjali stores and megastores in the country.

In the coming five years, the company plans to set up six more factories all over India. Currently, Patanjali has three factories and a few contract manufacturers. The managing director of the company, Acharya Balkrishnan, addressed in a conference on 27^th April 2020, that the company will spend more than Rs.1000 crore in setting up new production units and around Rs.150 crore on research and development facility.

Along with increasing their expenditure, Patanjali will also provide employment opportunities. In an interview, Baba Ramdev said, that the company will employ around 5,00,000 people after all the factors are built. Even though Patanjali has a strong marketing background, still the company will increase it’s advertisement strategies. From January to match 2020, the company doubled it’s advertisement on television.

The weekly advertisement inclusion of Patanjali jumped to 102% i.e. from 11,897 in the first week of January to 24,050 in the last week of March.  Patanjali’s Ad inclusions are more than Cadbury’s advertisement inclusions. The reason behind Patanjali’s success can be bifurcated into two factors –

First, the company is an indigenous product manufacturing company. And second, the company’s advertising and marketing strategy is remarkable.

We provide all kinds of legal services like  “LLP registration, Trademark Registration, FSSAI License, Private Limited Company Registration, Nidhi Company Registration,” and many more. So, contact the expert team of “LegalRaasta”, for a completely smooth and hassle-free process.

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The petrol pump business is one of the lucrative businesses that offer good returns. This is a popular perception among a considerable proportion of people in our nation. The rising number of vehicles all over the country has led to an increased demand for fuels and also has eventually increased the necessity for petrol pumps. The reports depict that an average petrol pump sells around 5 lakhs liters of fuel, diesel, and petrol every month in India. 

Why Essar Oil (Nayara)?

• The company owns more than 4,500 operational outlets spread all over India and over 2,600 outlets are at different stages of completion.
• Nayara Energy fuel stations (Essar oil petrol pump) endeavor to spread itself to the length and breadth of the country – covering the national as well as state highways and also the rural areas.

How to identify the Locations for Essar Oil Retail Outlet?

Essar Oil (Nayara Energy) identifies it’s locations for the purpose of setting up Petrol or Diesel retail outlets, once they have carried out the necessary feasibility studies, based on commercial considerations.

Eligibility criteria for starting an Essar Oil Petrol Pump dealership in India

Eligibility criteria for starting an Essar Oil Petrol Pump are as follows:

1. Any Indian National who happens to have a suitable size of land and is willing to lease it to Essar Oil (Nayara Energy), is eligible to apply for the dealership.
2. In case the applicant does not own land but he is interested either in the purchase or wants to take the land on lease and further lease it out to Essar Oil (Nayara Energy) for the fuel station, is eligible to apply for Essar Oil Petrol pump dealership. 

Criteria For Land

• The size of the land needs to be more than 800 square meters in the concerned town or above 1,200 square meters on the highway for setting up Essar Oil Petrol Pump.
• The land is required to be leveled and developed for setting up a pump. 
• The land that is identified for the Essar Oil retail outlet needs to be leased to the particular company for 29years, 11months, except in Tamil Nadu and Maharashtra (29years) and Rajasthan (19 years and 11months) because of the regulatory norms in these states. 

Note: The size of the land, may vary from one location to another and the kind of retail outlet to be established. 

Expected Profit Margin in Petrol Pump Business

Essar Oil dealership model is not only a simple one but also a lucrative one, as it ensures steady operating profits and returns on your investments.

• The lease rental that is mutually agreed on for the period mentioned in the lease will be paid.
• A performance-based return on investment at 5% per annum on the capital expenditure will be made onsite and infrastructure development. Investment is calculated on normative cost, based on the standard costing model.
• Sales commission on actual sales is competitive if compared to the current margins in the industry.

Note: The payment of lease rentals and return on investment would be paid quarterly. But the sales commission, on the other hand, would be provided in the invoice when the product is billed to a retail outlet.

Cost of Starting an Essar Oil Petrol Pump in India

Besides the cost of land, chosen applicants have to invest for the purpose of construction and day-to-day operations of the Essar Oil petrol pump. The average cost of investment would be around Rs. 50-70 lakhs varying according to the size of the rental outlet and the amenities or services offered. 

Application Fee

An amount of Rs.3 lakhs, needs to be submitted for Essar Oil Petrol Pump Dealership as an application fee. 

The Application fee is non-refundable once the letter of appointment is issued. The dealership application fee may be refunded in an exceptional case if there is a valid justification in the instance of statutory approval being denied by the Government agency. It will be at the discretion of Essar Oil.

Documents Required for the Procedure

Documents required for getting LOA (Letter of Appointment) of Essar Oil Petrol Pump dealership are as follows:

• Expression of Interest (EOI) application form
• Land Documents that include 7/12 extract and sale deed
• Circle Rate Circular
• DD for the application
• Site Plan
• Particular documents required to establish financial and business capability
• Photograph of the site

License / Permission Required

The applicant is required to obtain all statutory approvals and licenses from the Government to set up an Essar Oil petrol pump. Required help will be offered by Essar Oil (Nayara Energy) to prepare applications in line with Government requirements and mandate. Following is a certain standard set of licenses or approvals that are required. But, the list may differ from state to state:

• Non-Agricultural (NA) Conversion
• CCOE (Explosives Department) initial approval
• Forest NOC – In the case of Forest Land
• District Collector NOC, approval from PWD, Electricity Board, Police commissioner NOC, Gram panchayat depending on the requirement by the competent authority
• Final CCOE License
• Retail Selling license -If applicable
• NH (National Highway) – access road permission (If applicable)
• Weights and Measures stamping

Essar Oil Petrol Pump Dealership Application Procedure

An applicant who owns a suitable size of land or is willing to invest in an Essar fuel station can apply through the modes listed below:

• By filling the application form that is present on the Company website 
• By sending the details of the land and also contact details via an email to marketing@nayaraenergy.com
• By filling the Expression of Interest (EOI) form at the concerned divisional office 
• By simply calling the franchise helpdesk on 022-71321122

Essar Oil Petrol Pump Dealership – Online Application 

Essar oil petrol pump or retail outlet dealership online application process is explained below:

For applying online for Essar Oil Retail out the dealership, the applicant is required to visit the Nayara Energy webpage.

Step 1: From the main page click on the ‘Franchisee’ option, the link will automatically redirect to a new page.

Step 2: Choose “Apply Online Option” on the new page. Essar Oil retail outlet franchise inquiry form will be displayed.

Step 3: Fill in all the required details like your name, mobile number, Email ID, State, and district details. Then click on the “Submit” button, the application form will be forwarded to the divisional office.

Essar Oil Petrol Pump Dealership- Application through Divisional Office

Essar Oil petrol pump or retail outlet dealership application process is explained in detail below:

The application form for Essar oil retail outlet can be submitted on plain paper in the prescribed format as given on the official website. The applicant can get the application form along with a different application fee as applicable.

Filled application form along with required documents complete in all respects must be submitted to the Essar oil divisional office.

Verification of Application

After the application is received, the Territory Sales Manager and Divisional Manager will discuss with the applicant for further processing.

Site Visit

The site visit will be conducted by a Nayara representative within 4 days from the date of application. After visiting the site, detailed discussions on the lease rental will be carried out, and an agreement will be achieved.

Mutual Agreement

A letter of consent for becoming a Nayara Energy ltd franchise (Essar oil petrol pump dealer) and another letter confirming the agreement of rental and volume targets would be provided by the applicant.

Application Fee Payment

The candidate would have to deposit a non-refundable application fee as described above. The needs to paid in the form of a demand draft.

Obtain Letter of Appointment

After finding a suitable land as well as an applicant, a Letter of Appointment will be issued (LOA).

Get NOC

Once you get the LOA, the applicant is required to obtain NOC. It is a document that is issued by the District Magistrate’s office after getting clearances from all concerned departments. The NOC is a compulsory approval to start construction of Essar Oil Petrol Pump Fuel Station.

Time Frame

Once you obtain the NOC and statutory clearances, the Essar oil petrol pump can be set up within three months.

Support From Nayara Energy or Essar Oil 

In Essar Oil petrol pump (Nayara Energy’s) dealership model, the chosen dealer has to develop the outlet as per requirements and standards specified by the Essar Oil Company. Essar Oil (Nayara Energy will offer the following support to their dealer:

• Technical and Engineering guidance as per industry mandates to set-up your retail outlet.
• Launching robust technology initiatives like retail automation, consumer & dealer mobile apps, etc.
• Design and branding support to enhance the visibility and, look and feel of your outlet as per our retail guidelines
• Periodic promotional activities and schemes to create awareness and increase business at your retail outlet.
• Detailed training for forecourt sales staff to make sure smooth operations at the retail outlet.

We provide all kinds of legal services like Trademark Registration, Company Registration, FSSAI License, and many more. So, contact the expert team of “LegalRaasta”, for a completely smooth and hassle-free process.

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Anyone thinking about starting a business has to make sure about a dozen factors affecting the business. Namely, the location of the business, the type of business, the current market conditions, what’s trendy, the capital involved, the people hired and the list goes on. This all affects the choice of a business that a person wants to go for. But what if there’s already a business established with the same motive and same type? It would definitely reduce most of the miserable and strenuous hours a businessman fears from. I am talking about the franchise business opportunity in India.

Franchise business opportunity is a type of business that’s followed by Multinational Companies in the world. These companies set up a brand name for themselves and let the other businesses use the same in exchange for a fee. This is a win-win situation since these MNCs needn’t take full responsibility for investment and understand the international business environment. This type of business involves contractual agreement and the newly set up business works in the same way as the parent company does.

Learn more on brand registration guide

Procedure for setting up a franchise business opportunity

• First of all, the Franchisee (local businessman) has to pay a fee to acquire the rights of business, marketing techniques, methods of working, equipment, etc.

Read on Whatsapp promotion 

• After buying these rights, the Franchisee also gets access to the trademark of the business including the slogans, brand name, logos, etc. Search trademarks now.
• Not only this but also a specific territory might be given to the Franchisee to sell the products.
• The time period for the contract would be mentioned in the agreement as well.
• Usually, this time period is for 5-10 years but there’s always an option to renew this.
• After the commencement of business, the Franchisee is supposed to pay the royalty to the Franchisor (annually or the case may be)
• A contract would be signed between the parties that would ensure the royalty that is paid to be calculated on the sales done by the business.

Positives of Franchise business opportunity in India

• One of the biggest advantages of starting a franchise business is the less risk involved with the business. Because it is all about starting a business that has already been proven successful. So, there are limited risks involved with ascertaining the future of the business.
• The technology used in the parent company is transferred to the franchises as well. This means, getting hands-on good technology and making products based on standards used and tested already.
• The business should be booming and to ensure these proper marketing methods need to be in place. And in this case, the Franchisor helps the Franchisee in every way possible to set up a good brand name and to make effective selling.
• As said before, the Franchisor will support the Franchisee in every possible way. Even in the context of deciding the correct business location as this would benefit the Franchisee and in turn the Franchisor.
• There would be other Franchisee in the market following the same model and so, by contacting them. So, the Franchisee can make its business easy by learning from already existing Franchisees in the market.

Negatives of Franchise business opportunity in India

• The fee required to buy the franchise rights is mandatory. This cost is very high and it could be a couple of lakhs and could go up to several crores.

Keep reading interesting articles on How to apply for patanjali franchise 

• The royalty paid also becomes a necessary fee incurred. This cost could be monthly or yearly in nature and it could be between 5-12% of the total sales which also brings down the profit earned by conducting business.
• Talking about costs, the marketing costs could also be 1-2% of sales.
• Even after acquiring the rights of doing business, the Franchisee must comply with the standards set by the Franchisor. The dress of the employee, the timings of the business, the ingredients needed and many more must be taken care of. This would be beneficial for the Franchisor as you would get the exact taste from the burger eaten from McDonald’s wherever you go.
• If in the future, you wish to sell your franchise, then the buyer must be deemed fit by the Franchisor as you just can’t sell your business to any random person.

Some Low costs Franchise business opportunity in India

After considering the negatives, one may doubt about going for a franchise business opportunity in India. But, before you make up your mind consider some low-cost alternatives to the high-cost options. For this, some sites provide data about the franchise cost and the type of business ranging from food and beverages, beauty and healthcare, fashion, education, automotive and so on.

Read on how to get fssai product approval

Some websites to consider are as follows

• Franchiseindia.com
• Startingfranchise.in
• Fai.co.in
• Franchiseasia.com

When to consider a franchise business opportunity in India?

• When the problems of doing business are many, then a person should consider going for a franchise business in India. The help provided by the franchisor may solve most of your problems.
• The time required and the efforts put into the business might be huge, which might be limited for the person wanting to be a businessman in India. In such a scenario, the franchise option comes to the rescue.
• Even after proper consideration of doing the business properly, there might still be a chance of business failure. So, in such a case, a proven method of conducting business is the key factor that can’t be ignored in the case of franchise business opportunity in India.

What could be the reasons for a startup failure?

Top 5 franchise business opportunities in India

McDonald’s

This is without a doubt the best franchise opportunity in India. With the options of setting up traditional restaurants like building, satellite locations like in the airport, universities, hospitals, etc. and business lease for business establishments, it provides the Franchisee to select the type of establishment according to the budget.

The agreement contract spans about 20 years and in these years it is strictly used for McDonald’s business.

KFC

KFC franchises over 20,000 outlets throughout the world and this alone show the potential of this business. They offer 20 years of the agreement and a managing director is assigned that manages the business throughout the life of the business.

Must read on executive vs non-executive director

Baskin Robbins

This business was incorporated in the year 1946 and it has over 7,000 outlets all over the world. The same rule applies for this as in the cases above, that is, the premises of the business must be used to only sell the products of Baskin Robbins and no other brand.

Kidzee

The kidzee franchise has over 14 years of experience of working in India. This business is spanned all across Asia and the business focusses on educating a child and believes that every kid is special. The fee to acquire the rights is between Rs.12 lakh to 15 lakh and it requires 2,000-3,000 sq ft. of area.

Become a LegalRaasta franchisee now 

Pizza Hut

It is a Texas-based business that has over 16,000 franchises all over the globe. It proves Pizza, pasta and many other delicacies to people. The USP of this business is that it is a reliable business opportunity with a strong assistance structure with regard to franchises by assisting it to operate the shops.

Conclusion

In the end, it is important to consider all the factors in making the decision and having a team that supports and keeps the business in the long run.

For further more information regarding International Trademark registration or Trademark search or more, you can go through our website: LegalRaasta. Our experts are available at +91 8750008585 to guide in the best possible way. You can also send your query on Email: contact@legalraasta.com.

5 reasons to register your logo as trademark

How to raise startup capital

Everything about Brand registration 

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The term Patanjali Ayurveda has created a buzz in this fast-growing brand marketed by Baba Ramdev. In India, it is not only a product but a household brand and is backed by thousands of Patanjali franchise outlets across the country in both rural and urban areas. For expanding its brand name, it is looking to add more Patanjali franchise, dealer, and distributor to its existing network.

Create your franchise business opportunity and apply for franchise partner today with LegalRaasta.

Schemes of Patanjali Franchise

There are some of the schemes through which an applicant can become a part of the Patanjali family:

Gramodhyog Nyas

On 5 January 2011, Gramodhyog Nyas Form was established for the upliftment of millions of villagers of the country, ethically, economically, and socially. This form helps the Patanjali brand to establish village industries to reduce poverty and work with those in villages by buying and selling indigenous products, exchange cooperation, a collection of raw materials and arrangements of modern means etc. If a person wants to apply for distributorship under Gramodhyaog Nyas, then he/she must have the following documents along with the application:

1. 1. Photocopy of PAN card
   2. Photocopy of Address Proof
   3. A Xerox of TIN Number
   4. An amount for a Security deposit Rs. 21000 / – which is payable in favor of Patanjali Gramodhyog Nyas through RTGS or DD only.
   5. Bank details
   6. Premises – it could be either rented or owned- (if rented, provide rent agreement).

Patanjali Mega Store

Patanjali Mega Stores are set up with a minimum area of 2000 sq. feet in prime locations of a city/town. For establishing a Patanjali Mega Store, an investment of Rs. 1 crore —Rs. 2 crores in which costs for setting up, interior etc is inclusive.

Given below are the requirements for setting up of a Patanjali Mega Store:

1. The minimum area required for Patanjali Mega Store is 2000 Sq. ft.
2. The minimum investment shall be Rs. 1 Crore for Mega Store.
3. A deposit for security (refundable) is Rs. 5 Lakh which is to be deposited (2.5 Lakh in the name of Divya Pharmacy and 2.5 Lakh in the name of Patanjali Ayurved Ltd., Haridwar) in the form of demand draft.
4. This store is only be allocated in main bazar & prime location of the City.
5. It should have a minimum distance of 2.5 K.M. in Metro City & 3.5 Km in Non-Metro City form existing Mega Store & minimum distance of 1 K.M. from existing Patanjali Chikitsalaya & Arogya Kendra.
6. You have to deposit 5-6 photograph of location, pan card, 5 passport size photograph, identity proof, address proof, a copy of sales registration, ownership or rent deed of Mega Store etc. with the application form.
7. At Megastore of Patanjali, a Vaidya will be appointed by the Institute and the store operator has to provide medical instruments to the Vaidya. Besides, he must have to arrange sitting, drinking, toilet etc. facilities at the store.
8. It is mandatory that the Mega Store will sell only the products of Divya Pharmacy, Patanjali Ayurved and products approved by the Institute. None of the other items can be sold at these stores.
9. Moreover, an applicant must be a respectful person and should not be convicted by any court.

Download Patanjali Mega Store Franchise Application from the following:

Patanjali Chikitsalaya & Arogya Kendra

Following are the details of Patanjali Chikitsalaya & Arogya Kendra along with the application:

How to Apply for Patanjali Franchise?

If you want to take the Patanjali franchise and are eligible for setting up as per the requirement laid out above, then you can submit the application form for Patanjali Franchise here. Given below are the contact details of Patanjali Corporate office:

Patanjali Corporate Office Address
Patanjali Food & Herbal park
Vill – Padartha, Laksar Road
Haridwar 249404, Uttrakhand – 247663

Registered Office Address
D-26, PUSHPANJALI, BIJWASAN ENCLAVE,
NEW DELHI  110061, India
Phone: 01334-265370

Telephone : 1800 180 4108

We at LegalRaasta excel in making the franchise partner for a various business opportunity. If you are also seeking such an opportunity then here is the right approach for you. We can also help you to create Franchise agreement. Hurry up! And call us at 8750008585 and feel free to send your query on Email: contact@legalraasta.com

Related Article:
Franchise Agreement and its Procedure

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